The lush rain forests on the Indonesian island of Sumatra are the only place in the world where elephants, tigers, rhinos and orangutans coexist. But these exceptional forests suffer from what may be the world’s fastest deforestation rate, threatening the survival of those species and causing massive carbon emissions.
Since 1985, Sumatra has lost more than half of its forest cover, leaving less than 31 million acres. With only about 400 Sumatran tigers and fewer than 2,800 Sumatran elephants left in the wild, this last remaining habitat is critical to the survival of these species. The pulp and paper and palm oil industries account for the vast majority of deforestation in Sumatra.
WWF found that two brands sold in the United States—Paseo and Livi—are made with paper from Asia Pulp & Paper (APP), which is responsible for more forest destruction in Sumatra than any other single company. Paseo is a retail brand of toilet paper, paper towels, napkins and facial tissue, and it is now the fastest growing brand of toilet paper in the United States, according to its marketer. Paseo and a sister brand, Livi, are also sold as “away-from-home” products to hotels, restaurants and other places with public facilities.