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  1. Publications
  2. Stopping Elephant Ivory Demand
  • Elephant Ivory Initiative Brochure

    Elephant Ivory Initiative (pdf, 15.2 MB)

    November 17, 2022

    WWF’s Network-wide Ivory Initiative came to an end in June 2022, after more than 4 years of successful work, focused on demand reduction and policy advocacy to shut down Asia’s elephant ivory markets.

    more info
  • Demand Under the Ban: China Ivory Consumption Research 2021 Brochure

    Demand Under the Ban: China Ivory Consumption Research 2021 (pdf, 2.67 MB)

    October 25, 2021

    A "game-changing" ban on commercial processing and trade in elephant ivory was implemented by the State Council, China's Cabinet, on December 31, 2017. TRAFFIC and WWF commissioned GlobeScan before the ban became effective in 2017 to conduct the largest-ever ivory consumer research in China. This research has been conducted annually using the same methodology and surveying consumers in the same 15 cities. We believe this to be the most in-depth, longest-running research effort into consumer demand for ivory to date.

    more info
  • Ivory Consumption of Chinese Outbound Travelers Brochure

    Ivory Consumption of Chinese Outbound Travelers (pdf, 3.36 MB)

    November 16, 2020
    more info
  • Identification Guide for Ivory and Ivory Substitutes Brochure

    Identification Guide for Ivory and Ivory Substitutes (pdf, 55.7 MB)

    August 11, 2020

    The Identification Guide for Ivory and Ivory Substitutes is an updated and expanded tool to help law enforcement officers, forensic scientists, online technology company enforcement staff and wildlife trade management authorities distinguish between types of ivories and their substitutes. This Guide includes detailed procedures, visual aids, and instructions for recognizing ivory products, particularly those that have undergone heavy alterations such as carving and painting.

    more info
  • Demand Under the Ban: China Ivory Consumption Research 2019 Brochure

    Demand Under the Ban: China Ivory Consumption Research 2019 (pdf, 22.9 MB)

    September 25, 2019

    WWF has conducted the largest consumer survey about ivory trade in China—2,000 people in 15 cities—for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time.

    more info
  • China’s Ivory Market after the Ivory Trade Ban in 2018 from TRAFFIC   Brochure

    China’s Ivory Market after the Ivory Trade Ban in 2018 from TRAFFIC (pdf, 2.63 MB)

    September 27, 2018

    This report provides the first analysis of trends in supply and demand for elephant ivory products in China’s markets since the new legislative changes. 

    more info
  • New study finds China’s ivory market may be shrinking ahead of incoming domestic ivory ban (pdf, 3.93 MB)

    August 12, 2017

    Following China’s announcement late last year of a domestic ivory trade ban by the end of 2017, TRAFFIC and WWF surveys have found that the number of ivory items offered for sale—in both legal and illegal ivory markets in China—has declined alongside falling ivory prices.

    more info
  • Reducing Desire for Elephant Ivory: A Psychosocial Guide to Address Ivory Consumption Brochure

    Reducing Desire for Elephant Ivory: A Psychosocial Guide to Address Ivory Consumption (pdf, 18.9 MB)

    December 21, 2016

    In an effort to tackle the challenge of “desire reduction” of consumers, WWF commissioned a guide, Reducing Desire for Elephant Ivory: A Psychosocial Guide to Address Elephant Ivory Consumption that presents a new lens through which to view conservation campaigns and their audiences taking on complex dimensions (psychological, cultural, social, and emotional) of elephant ivory consumption.

    more info
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