In late 2020, WWF commissioned GlobeScan to conduct research to build upon previous consumer analysis to generate up-to-date insights about ivory consumption and consumer perceptions toward the ivory ban after its implementation (Dec. 31, 2017). This study follows previous research conducted by GlobeScan in 2017, 2018, and 2019 on both the pre-and post-domestic ivory ban in Mainland China.

WWF has conducted the largest consumer survey about ivory trade in China—2,000 people in 15 cities—for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time.

This report provides the first analysis of trends in supply and demand for elephant ivory products in China’s markets since the new legislative changes. 

A summary  of the largest-ever ivory consumer survey, which identifies target consumer groups, products and drivers of elephant ivory consumption that need to be addressed as a priority to ensure that China’s recent ivory ban is effective.  

This report presents the results from an extensive and comprehensive research study conducted among consumers in
Mainland China between June to November 2017 on the topic of reducing demand for ivory.

Following China’s announcement late last year of a domestic ivory trade ban by the end of 2017, TRAFFIC and WWF surveys have found that the number of ivory items offered for sale—in both legal and illegal ivory markets in China—has declined alongside falling ivory prices.

The current elephant poaching crisis costs African countries around $25 million annually in lost tourism revenue, according to a new study published in the journal Nature Communications. Comparing this lost revenue with the cost of halting declines in elephant populations due to poaching, the study determines that investment in elephant conservation is economically favorable across the majority of African elephants’ range.

WWF and TRAFFIC believe that an elephant ivory trade ban in China is feasible and could be effective in contributing to a reduction in current threats to African elephants. Such an ambitious and achievable act could garner positive exposure for China's responsible action on a critical wildlife conservation issue and become a positive influence on other countries' efforts to tackle the illicit elephant ivory trade. 

Since CoP16, international momentum has been building against wildlife crime, with a raft of global declarations and commitments to tackle poaching and wildlife trafficking. This report outlines WWF's stance on African elephant issues at CoP17. 

This Ranger Perceptions: Africa survey is the second in the series of report that aim to shed light on wildlife ranger working conditions. The intent of this survey -- like the previous one on Asia's rangers and the upcoming one on rangers in Latin America -- is to provide a snapshot of rangers' personal views of their working conditions, and so gain a deeper insight into the factors that affect their motivation.

A new report by WWF-Hong Kong reveals seven fundamental weaknesses in the regulation of Hong Kong's legal ivory market, which facilitate illegal activities such as the smuggling of ivory from poached elephants in Africa and the laundering of illegal ivory with the city’s legal ivory stock.

African elephants need up to 300 liters of water a day, just for drinking. Changing rainfall patterns in Africa and increased water scarcity pose a serious threat. Explore this and other traits which make African elephants vulnerable to climate change, as well as recommended climate-adaptive management strategies.

Monthly monitoring of Bangkok’s domestic ivory market by TRAFFIC reveals a near trebling of the number of elephant ivory items for sale in the past 18 months and a steep rise in the number of outlets selling ivory in Thailand's capital city.