In late 2020, WWF commissioned GlobeScan to conduct research to build upon previous consumer analysis to generate up-to-date insights about ivory consumption and consumer perceptions toward the ivory ban after its implementation (Dec. 31, 2017). This study follows previous research conducted by GlobeScan in 2017, 2018, and 2019 on both the pre-and post-domestic ivory ban in Mainland China.

WWF has conducted the largest consumer survey about ivory trade in China—2,000 people in 15 cities—for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time.

This report provides the first analysis of trends in supply and demand for elephant ivory products in China’s markets since the new legislative changes. 

A summary  of the largest-ever ivory consumer survey, which identifies target consumer groups, products and drivers of elephant ivory consumption that need to be addressed as a priority to ensure that China’s recent ivory ban is effective.  

This report presents the results from an extensive and comprehensive research study conducted among consumers in
Mainland China between June to November 2017 on the topic of reducing demand for ivory.

Little has been done to systematically study and report on ranger working conditions, nor better understand how rangers feel about their work—their concerns, challenges, rewards and motivations. We are therefore excited to be releasing the Ranger Perceptions: Asia survey, which will be the first in a series of reports that shed light on the lives of rangers. 

Asian elephant habitat is threatened by invasive plants such as Lantana sp., which may further thrive under changing climatic conditions. Explore this and other traits which make Asian elephants vulnerable to climate change, as well as recommended climate-adaptive management strategies.