WWF has conducted the largest consumer survey about ivory trade in China—2,000 people in 15 cities—for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time.

A summary  of the largest-ever ivory consumer survey, which identifies target consumer groups, products and drivers of elephant ivory consumption that need to be addressed as a priority to ensure that China’s recent ivory ban is effective.  

This report presents the results from an extensive and comprehensive research study conducted among consumers in
Mainland China between June to November 2017 on the topic of reducing demand for ivory.