WWF’s long-term partnership with P&G has resulted in critical tool development and thought leadership that advances
ambitious sustainability strategies inside the company and beyond. Over the past decade, the partnership has
strengthened into a game-changing example of why, and how, a partnership between an environmental organization and a
global company can move the needle on sustainability.
In collaboration, WWF and P&G have helped create and drive several key initiatives, including:
- Biobased plastic and plastic waste
P&G, together with
seven other leading companies and WWF, helped to launch the Bioplastic Feedstock Alliance in 2012, a platform
dedicated to knowledge advancement around responsibly sourced biobased plastic. P&G was also among the founding
members of ReSource: Plastic, a consortium of companies and organizations leading the way to address our
planet’s plastic waste crisis under the leadership of WWF.
- Climate and energy
P&G's support and leadership was
critical in the establishment of the Clean Energy Buyers Association (CEBA), which has helped facilitate strong
growth in corporate renewable energy purchasing. P&G is also a founding member of the Renewable Thermal
Collaborative (RTC), which is working to stimulate the market for and adoption of low-carbon thermal energy
Over the past decade, P&G has also worked with WWF’s Forest team on our
shared goal of keeping forests thriving for nature and people. As part of its participation since 2008 in WWF’s
Global Forest & Trade Network program (GFTN), and since 2022 under WWF’s Forests Forward program, P&G has
continued to strengthen its wood pulp sourcing policy in terms of rigor and implementation. The company has
championed Forest Stewardship Council® (FSC®) certification, and we are working together to accelerate progress
toward P&G’s leadership-level FSC-certified fiber sourcing targets, and on risk mitigation, supplier engagement
and transparent reporting. P&G has provided important support for forest landscape restoration planning in the
Atlantic Forest region of Brazil, and we are also exploring more specific ways to translate P&G’s commitment to
scale up action on forests into landscape-level investments.
- Consumer Engagement
We also have built on our strong sustainability work to
explore consumer engagement opportunities. Working across brands, and even across industries, P&G can connect
with consumers around the world and help enable sustainable habits at home. We’re now working with P&G brands
Tide and Ariel to inspire impactful behavior change and get more people washing laundry on cold, an eco-habit
that saves money and energy and extends the life of clothes.