Incentives at the Farm Social Toolkit

Help spread the word about WWF’s “Incentives at the Farm” report! The following tools are available to help guide your social efforts, but feel free to personalize and share your own stories and experiences as much as possible.

About "Incentives at the Farm"

Substantive changes in agriculture are necessary to meet global climate goals. The good news is that some companies are already encouraging positive changes. The Markets Institute at WWF recently spoke with dozens of these businesses, cataloging their climate-friendly initiatives in a new report packed with inspiring and innovative examples.

Tagging and hashtags

Tag the Markets Institute at WWF, so that we see and potentially share your posts on Twitter, we are @WWFInstitute, on LinkedIn @WWF. Using the hashtag #GHGFarmIncentives in your captions will help expose your content to new people, while making sure that the Markets Institute at WWF can find it.

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Study participants

Global climate goals are unattainable without substantive change to food systems. Our efforts toward reducing GHG emissions were recently featured in @WWFInstitute’s #GHGFarmIncentives report. Read the report and learn how we are meeting our climate goals: wwf.to/450lr9r.

Non-participants

Global climate goals are unattainable without substantive change to food systems. The good news is that some companies are already making positive changes. Read about their work in @WWFInstitute’s #GHGFarmIncentives report: wwf.to/450lr9r.

Share graphics

On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll.

LinkedIn and Instagram

Square social share image for LinkedIn of a farmer with text underneath that says 'Incentives at the farm: how companies are moving from setting climate targets to delivering on them'
Square social share image of an aerial crop field with the text 'incentives at the farm: how companies are moving from setting climate targets to delivering on them'
Square social share image of rows of crop with text 'incentives at the farm: how companies how companies are moving from setting climate targets to delivering on them'

Twitter

Rectangular Twitter share of an aerial view of a farm with text that reads 'incentives at the farm: how companies are moving from setting targets to delivering on them'
Rectangular Twitter social share of a farmer with text that reads 'Incentives at the farm: how companies are moving from setting climate targets to delivering on them'
Rectangular Twitter share of crop rows with the text 'Incentives at the farm: how companies are moving from setting climate goals to delivering on them'

Video

Click on the following hyperlinks to share WWF’s GHG reduction Incentives video on Twitter and Facebook. To embed the video, visit YouTube and click on the “share” button below the video.

Resources

a sunset over a farm

Report: Incentives at the Farm

After interviewing more than 90 experts from corporations, industry associations, and civil society groups, the Markets Institute at WWF produced a landscape analysis of on-farm, GHG-reducing incentive programs that have been implemented by more than 20 companies.

a person in a hat stands in a field with the sun setting behind hills

Blog: Reducing GHG Emissions Through Farm-Level Incentives

Because of already tight profit margins, farms have little leeway to invest in processes to cut on-farm GHG emissions. That’s where incentives come in. By offering incentives to elements in their supply chain, companies can begin to shift behavior during food’s journey from farm to consumer.