How to talk to guests about food waste
A toolkit for the hospitality industry
© WWF/Ziba
Food waste is an industry-wide challenge in the hospitality sector, and reducing that waste is good for both nature and a company’s bottom line and brand image. Research shows that guests prefer brands that are actively trying to improve their sustainability efforts.
WWF created the Hotel | Kitchen program to engage the hospitality industry on food waste prevention strategies and it is now being used by properties and brands around the world.
This toolkit is a new resource designed to equip the hospitality industry with resources to communicate with their guests about food waste.
Full Toolkit
The full toolkit includes guest insights from in-person research and testing, strategy and design for activation opportunities, two ready-made campaign options, and concepts to inspire and customize for your own brand and needs.
Or, choose one of the ready-made campaigns below to get started.
Don’t Feed the Food Waste Monster
This is a bold and playful approach to fighting food waste. When you download you are getting all campaign assets for Don’t Feed the Food Waste Monster, including:
- Awareness messages introducing food waste and its connection to the planet.
- Take Action messages that share what guests can do at decision points.
- High-quality image files ready to print or use digitally.
Refer to the Toolkit for ideas on how to place messages to best engage your guests.
Planet Plenty
This friendly campaign reminds us that we all share this home together, and we can make positive change through simple actions of care.
This download includes all campaign assets for Planet Plenty, including:
- Awareness messages introducing food waste and its connection to the planet.
- Take Action messages that share what guests can do at decision points.
- High-quality image files ready to print or use digitally.
Refer to the Toolkit for ideas on how to place messages to best engage your guests.
Note: all files are ready-to-use in PDF and PNG. If you want customizable InDesign files, please reach out to [email protected].