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WWF

Love it or lose it

Nature needs our love

Nature shows its love for us every day. It gently wakes us each morning with the sound of birdsong. It comforts us with places of quiet solitude. It gives us spaces in which to bond and play. And it provides for us: the water we drink, the air we breathe, the clothing we wear, the roofs over our heads—every resource we need to stay safe and well.

An aerial view of a herd of bison in a green plain with a blue sky

© Conservation Media / WWF-US

But nature also needs our love to stay safe and well. We’re losing forests, wildlife, freshwater, and so many more natural systems at an unprecedented rate. It’s time to step up and declare our love for nature and protect this special and life-enhancing relationship we have created together.

Below are some ways you can help. Let’s all love a little more.

© WWF

© WWF

© WWF

© WWF

Dramatic landscape showing grasslands and a moody sky

Pledge to protect our planet

Together, we can take action to create lasting solutions and protect the future of nature

© WWF-US/Sarah Mosquera

The breathtaking panoramic view the mighty misty snow-capped Himalayas and the canyons with the coniferous forests.

The places we love

See the nine places we love and can’t lose

© Volodymyr Goinyk/Shutterstock

Love it or lose it videos