Nature needs our love

Nature shows its love for us every day. It gently wakes us each morning with the sound of birdsong. It comforts us with places of quiet solitude. It gives us spaces in which to bond and play. And it provides for us: the water we drink, the air we breathe, the clothing we wear, the roofs over our heads—every resource we need to stay safe and well.

But nature also needs our love to stay safe and well. We’re losing forests, wildlife, freshwater, and so many more natural systems at an unprecedented rate. It’s time to step up and declare our love for nature, and protect this special and life-enhancing relationship we have created together.

Below are some ways you can help. Let’s all love a little more.

Pledge to Protect our Planet

Together, we can take action to create lasting solutions and protect the future of nature

Pledge Now

Adopt an Animal


Make a symbolic animal adoption to help save some of the world’s most endangered animals from extinction and support WWF’s conservation efforts

Adopt now

The places we love

Love it or Lose it Videos

Illustration of two hands holding the Earth
A wall of glaciers collapses dramatically into the ocean
A herd of African elephants walk through the savannah
A herd of African elephants walk through the savannah