Nature needs our love

Nature. We seek solace in its presence and find joy in its revelations, be they towering forests or songbirds outside our window. Nature gives us hope, even in the most troubling times. It also provides the air we breathe, the water we drink, and the resources we all depend on. But the future of nature is in doubt. We’re losing forests, wildlife, freshwater, and so much more. All at an unprecedented rate.

Show your love for nature before it’s too late.

A kingfisher bird on a limb with the words 'love it or lose it' and the WWF logo
Silhouettes of an adult holding a child, pointing at a sunset
A wall of glaciers collapses dramatically into the ocean
A herd of African elephants walk through the savannah

The stories we love

The places we love

Photo of planet Earth from space © NASA

Take action

Pledge to protect our planet

Together, we can take action to create lasting solutions and protect the future of nature.

Pledge now