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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Illegal wildlife trade has exploded to meet increasing demand for elephant ivory, rhino horns, and tiger products, particularly in Asia. Controlled by dangerous crime syndicates, wildlife is trafficked much like drugs or weapons. Wildlife criminals often operate with impunity, making the trade a low-risk/high-profit business. Today, it is the fifth most profitable illicit trade in the world, estimated at up to $10 billion annually.
WWF is leading a global campaign to stop wildlife crime.
We are applying the strength of our worldwide network, our influence with partners and governments, and the passion of our supporters to a crisis that is threatening to undo years of conservation progress. The past year has already yielded some big wins like Thailand’s ban on their ivory trade and support from champions. Join our campaign and help us:
Push governments to protect threatened animal populations by increasing law enforcement, imposing strict deterrents, reducing demand for endangered species products and honoring international commitments made under CITES.
Speak up on behalf of those on the frontlines being threatened by armed poachers so they are properly equipped, trained and compensated.
Reduce demand for illegal wildlife parts and products by encouraging others to ask questions and get the facts before buying any wildlife or plant product.