Namibia for Life
Sustaining communities and wildlife through lasting conservancy support
© CreativeLAB / WWF-US
People and wildlife sharing Namibia’s landscapes
In Namibia’s vast landscapes, communities and wildlife share space. These landscapes support more than 283,000 people who live alongside desert-adapted elephants, rhinos, lions, and other iconic species. Though not without its challenges, Namibia’s remarkable network of self-governed communal conservancies has made it possible for people in rural areas across the country to manage wildlife sustainably, generating vital local revenue while driving remarkable recoveries for threatened species.
Today, 87 communal conservancies cover about 40 million acres—an area larger than the state of Georgia. Namibia for Life builds on this conservation success, ensuring thriving communities can safeguard wildlife and generate sustainable incomes.
And, the initiative is designed to grow, with the ability to support up to 100 conservancies covering up to 50 million acres.

© CreativeLAB / WWF-US
Building a conservation legacy for people and nature
Launched in 2026, Namibia for Life provides reliable, lasting support to communal conservancies so they can sustain and build on decades of success revitalizing iconic wildlife populations by strengthening their self-governing capacities. It will invest in sustainable rural livelihoods through various mechanisms, including an innovative Socio-Economic Development Fund (SEDF), directing critical capital to nature-based community businesses that reinforce conservation.
Namibia for Life is the first Project Finance for Permanence (PFP) initiative in Africa. PFP is an approach that secures policy changes and lasting financial resources needed to make conservation permanent and effective long after initial funds have been spent. The goal is simple but powerful: protect nature and ensure the people who steward and depend on it continue to thrive. Namibia for Life is a $63 million initiative, supported by a broad coalition of public and private partners, and includes an endowment fund that will ensure support for sustainable finance mechanisms for communities in perpetuity.
With additional investments from the Green Climate Fund (GCF)—through the Climate Resilient Enduring Earth (CREE) initiative—and other partners, the fund has the potential to increase to more than $75 million.
Impact at a glance
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87 communal conservancies
And 4 community associations currently supported
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Up to 50 million acres
Permanently conserved by up to 100 conservancies
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283,000 people
Supported through capacity building and technical assistance
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7x increase
In desert lion populations since 1995
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More than 20% of the country
Under communal conservancy management
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$4 million
In initial investments in community enterprises
© CreativeLAB / WWF-US
When communities lead, nature thrives
Since gaining independence in 1990, Namibia has been a global leader in community conservation, becoming the first country in the world to include environmental protection and community rights in its constitution. Namibia for Life secures conservancies as the engine of the country’s conservation success, supporting communities who have used their traditional knowledge to bring wildlife populations back from the brink of extinction.
The results are clear: Only a few hundred black rhinos could be found in Namibia in 1990. Now, Namibia is home to the second-largest black rhino population in the world. Namibia’s elephant population has quadrupled, and desert-dwelling lion numbers have increased sevenfold since 1995. Conservancies not only provide space for wildlife but also connect with more that 70% of Namibia’s state-protected areas, expanding the country’s contribution to conservation.
Strong communities, strong conservation
In Namibia's rural areas, communal conservancies are the backbone of both conservation and local development. They protect wildlife and landscapes while creating opportunities for people who live alongside them. Making conservation last requires more than conservation alone; it depends on steady support that helps communities manage their resources, grow local economies, and live well alongside wildlife.
Many of these communities were hit hard when travel came to a halt during the pandemic, so supporting a wider diversity of local sustainable businesses while strengthening tried-and-true enterprises can help them better weather future economic shifts. By investing in people as stewards of the land, Namibia for Life ensures that conservation works for communities, for wildlife, and for the future.
Going further together
Namibia for Life is possible because of the collaboration among Namibia’s Ministry of Environment, Forestry and Tourism (MEFT), the Community Conservation Fund of Namibia (CCFN), Namibian Association of Community Based Natural Resource Management Support Organizations (NACSO), and WWF, in collaboration with other key partners. These include Bezos Earth Fund, Carmen Busquets, Development Bank of Namibia (DBN), Enduring Earth, Global Environment Facility (GEF), Impact Tank Analysis Foundation, National Communal Conservancy and Community Forest Alliance (NCCFA), The Liz Claiborne & Art Ortenberg Foundation, Margaret A. Cargill Philanthropies, Laurie and Jeffrey Ubben, and ZOMA LAB. Namibian partners also recognize the many years of critical support from the Federal Ministry for Economic Cooperation and Development (BMZ) of the Federal Republic of Germany through KfW for CCFN and the conservancy movement.
Namibia for Life is part of the growing community of locally designed and led PFP initiatives with support from Enduring Earth, which partners with governments, communities, Indigenous peoples, and funders to accelerate conservation and sustainable development, address biodiversity loss, secure durable financing, and enhance economic growth, using the PFP model.
A lasting image for Namibia's future
By pairing long-term financing with community leadership, Namibia for Life ensures that the landscapes where wildlife and people coexist remain vibrant and resilient for generations to come. It builds on decades of local stewardship and recognizes conservancies as central to the country’s conservation success.
Through sustained support for conservancies, local economies, and eco services, Namibia for Life helps safeguard one of the world’s most remarkable conservation success stories. The result is a future where wildlife populations continue to recover, communities maintain control over their land and resources, and Namibia’s globally important ecosystems remain a source of life, resilience, and opportunity.

© WWF-US/Gareth Bentley
News and stories
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