Skip to main content
WWF
Aerial view of a mountainous coastal seascape of Sapzurro, Choco, Colombia

© Fílmico Colombia/WWF-US

Securing nature’s future

Bolstering conservation through Project Finance for Permanence

What is project finance for permanence?

Rebecca Adams a resident of De-Riet in the Torra conservancy looking after her goats in a desert environment

© CreativeLAB/WWF-US

Nature conservation is a perpetual effort. Along with political support and ambitious policies, governments and communities also need long-term funding to continue stewarding their natural places for many years.

Unfortunately, conservation budgets are often the first to go during times of financial difficulty.

That is why the game-changing approach called Project Finance for Permanence (PFP) is critical to securing nature’s future, and why WWF and our partners in Enduring Earth are partnering with governments and communities to deliver enduring protections through Project Finance for Permanence.

PFP initiatives secure the policy changes and funding necessary for conservation success and bind them together in a single agreement. This can look like creating new protected areas, ensuring community and traditional rights, or generating new sources of funding that will sustain the program long after donor funds are spent.

Because they are designed for the long term, PFP initiatives can dramatically transform people’s ability to conserve and steward nature according to their own visions and values.

Funds are released over ten or more years to governments and communities as they achieve key milestones. In this way, the stewards of nature know they will have reliable funding if they continue to show results, and donors know their funds will only be spent if the goals they support are achieved. And it ensures that we have all the pieces in place before any work gets started.

Putting everything into a single agreement ensures that systems of conservation areas—like a national park system, for example—are well-managed, sustainably financed, and benefit the communities who depend on them for the long term.

Our projects

The power of partnership

Project Finance for Permanence offers governments and civil society a big solution to big challenges. To build a big solution, everyone’s voices and priorities need to be part of the process.

Such an agreement can be complex and can take a while to build, but as WWF and our partners have shown, taking thoughtful time to ensure all voices are heard, all plans are prepared, and all finances secured is resulting in conservation areas that will last well into the future.

Through our Earth for Life initiative, we work with government leaders, Indigenous peoples and local communities, public and private sector donors, NGOs, and others to assess PFP proposals, bring together the right groups who need to be involved and ensure their voices are heard from the beginning, provide technical expertise, and more.

Recognizing the potential to scale this impact globally and the need for coordinated, cross-sectoral collaboration, Enduring Earth was launched in 2021. This alliance unites the complementary strengths and capacity of The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund, and ZOMA LAB, working with local partners to support their leadership to deliver enduring protections through integrated strategies spanning biodiversity conservation, community development, and large-scale finance.

To date, Enduring Earth has worked alongside more than 100 local partners across five PFP initiatives in Canada, Colombia, and Mongolia, collectively securing durable conservation outcomes, strengthening livelihoods, and sustaining the protection of 207 million hectares of lands, ocean, and freshwater.

Women Traditional Dance in red dresses
Securing finance

“I think what WWF-US is doing with Project Finance for Permanence (PFP) initiatives in the Amazon, Bhutan, and elsewhere is ushering in a new era … by helping countries understand that there are multiple ways to sustainably finance protected areas”

- Carlos Manuel Rodriguez, CEO and chairperson of the Global Environment Facility

© Rachel Kaplan

View from a canoe showing the prow and the still river beyond
Guaranteeing lives

“For us, this means an effective and real contribution that guarantees our survival within the territory, and therefore, it guarantees our lives.”

- Emigdio Pertuz, Legal Representative of the Cocomanorte Community Council, Colombia

© Day's Edge Productions

Olive ridley turtle (Lepidochelys olivacea) hatchlings walking towards sea at sunrise.
Significant impact

"The PFP tool is a proven approach to conserve outstanding places that are vital for the world’s global biodiversity and climate goals and tackles important conservation issues at a scale that makes significant and measurable impact."

- Aileen Lee, Chief of Programs for the Gordon and Betty Moore Foundation

© naturepl.com / Felis Images / WWF

Wide-lens shot of a massive tung tree. Its roots look like massive ribbons and spread across the forest floor.
Anchored in co-creation

"This model is particularly effective because it involves blended international finance, withstands political upheavals, and is anchored in co-creation with local and traditional communities."

- Nik Sekhran, Chief Conservation Officer, WWF-US

© GIZ / Bình Ɖặng

Four women stand in front of a tray full of seeds and each hold a two handfuls of seeds and smile at the camera.
Meaningful and measurable

“The PFP approach is proven to make a meaningful, measurable, and sustainable difference for nature conservation by investing in the people who safeguard biodiversity for the long term.”

- Jason Cole, Program Director, Environment, Margaret A. Cargill Philanthropies

© WWF-Peru/Andres Murrieta

Current slide page
Fish and coral. Hol Chan Marine Reserve, Ambergris caye, Belize, Central America.
Thriving fish and coral in Belize’s Hol Chan Marine Reserve support sustainable community livelihoods in reef tourism.

© Antonio Busiello/WWF-US

News and stories

Augusto falls at Juruena, Brazil on a bright, sunny day. Water rushes down the waterfalls, creating rapid like water.

Explore more about securing nature's future

Read additional news, features, and publications.

© WWF-Brazil / Adriano Gambarini

Experts