Bhutan is at the heart of the Eastern Himalayas, which supplies one-third of the world’s freshwater. And the country’s forests help keep climate change at bay by absorbing carbon dioxide. Bhutan is one of the world’s 10 most biodiverse countries. But Bhutan’s natural resources are on the brink of being more threatened now than ever before, despite the government’s political will and conservation milestones. Why? The country has changed more in the last 50 years than the past 500 years combined.
To minimize the threats, WWF and partners are working to protect the rivers in Bhutan that mahseer rely on to survive and to create a controlled and environmentally sound fly fishing tourism industry there that is centered around mahseer. Doing so will help save this fish and generate revenue for the country’s conservation initiatives.
WWF and the Gordon and Betty Moore Foundation are the first partners in an initiative to protect Peru, which is based on an innovative funding approach called Project Finance for Permanence that has been used in Brazil. The goal of the initiative is to ensure the long-term sustainability of the public land within Peru’s network of protected areas.
The Natural Capital Project—a partnership among WWF, The Nature Conservancy, University of Minnesota and Stanford University—works to provide decision makers with reliable ways to assess the true value of the services that ecosystems provide.
In recent years, economic leaders have begun to recognize the significant risks posed by water scarcity and water quality declines. In response, governments are tightening water regulations in many growing regions, and investors and consumers alike are calling on global food and beverage companies to mitigate water risks in the food supply. Meanwhile, agricultural sustainability standards have experienced significant growth and have come to represent a key mechanism through which large multinational firms address their sustainability goals.