Addressing the issue of overfishing in international waters requires a complete understanding of who is fishing, what they’re fishing, and where they’re catching it. Electronic monitoring is a cost-effective way to improve the transparency of fishing activities.
WWF has developed a new smartphone app that helps fisherman self-report their catch data while at sea, making it easier and cheaper for fisheries managers, businesses, and governments to collect vital information about community fishing activities.
WWF is collaborating with the US government and a company called Flywire to develop a low cost electronic monitoring system that is able to collect high quality data at less than a tenth of the cost of existing systems used by the commercial fishing fleet.
Traceability—the ability to track seafood from bait to plate—is one of the “must have” tools needed to combat illegal, unreported, and unregulated fishing. WWF has been working with leaders in the public and private sectors to improve traceability.