Designing social norms and behavior change interventions: Guidance resources for conservation practitioners

This series of four guides offers practical guidance on the potential applications of behavioral science toward enhancing anti-corruption and conservation efforts.

Guide 1 provides an introduction to behavioral science and why it might be relevant to anti-corruption and conservation practitioners, along with concrete guidance for practitioners on how to get started in applying social norms and behavior change insights to efforts to reduce the impact of corruption on conservation.

Guide 2 provides insights into how red tape, a common issue that generates corruption risks in the fisheries sector and beyond, can be addressed not only by simplifying rules and procedures but also by incorporating strategic insights to help change the attitudes and behaviors of target groups.

Guide 3 explores the topic of collusive corruption and how it can be addressed using a social norms and behavior change approach. It is based on a scenario where corruption affects a community-based resource management scheme in the forestry sector.

Guide 4 discusses the challenge of corruption affecting front-line wildlife defenders, namely rangers, through a social norms and behavior change (SNBC) lens. The goal is to enhance understanding of the diverse drivers of corruption among these actors and to suggest concrete SNBC approaches to address this type of corruption.

For more resources and tools, visit tnrcproject.org.

---

This content is made possible by the generous support of the American people through the United States Agency for International Development (USAID). The contents are the responsibility of World Wildlife Fund (WWF) and do not necessarily reflect the views of USAID, the United States Government, or individual TNRC consortium members.