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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
On a hilltop in southeast Brazil, 4,500 feet above the surrounding landscape, is a coffee plantation that has been operating in the same family for more than 150 years—five generations. The owner and proprietor is Ellen Fontana, a woman dedicated to both her land and her family. A respect for nature grounds her business; she employs sustainable practices to minimize water use, avoid pesticides, and reduce greenhouse gas emissions. Her dedication and attention yield award-winning specialty coffee and a successful business, one she hopes will continue through future generations.
But in the past few years, her vision of the future has been shaken. The planet is changing—rapidly—and whether coffee production will remain viable in her area in 20 or 50 years is a legitimate concern.
“I heard from my grandparents that it used to rain a lot in January, and the dry and rainy seasons were more clearly defined,” Fontana says. “And now, for a few years, we have noticed irregularity in rainfall, high temperature peaks, hail.”
Fontana’s home in the state of São Paulo is part of the Atlantic Forest ecoregion, an area that has been ravaged by centuries of deforestation. In 2014, the region experienced its worst drought in nearly a century, leading to an unprecedented water crisis. More than 140 cities in Brazil had to ration water; coffee plantations lost up to a third of their crops. And February 2020 was the rainiest month in the region’s recorded history, resulting in catastrophic floods. When your livelihood depends on the predictability of the seasons, it’s a scary reality.
But Fontana has fared better than many, thanks in part to her hilltop location and a significant area of natural forest that she and her family have maintained on their land.
“We are in a microregion with a lot of preserved forest, and we have a lot of water,” she says. “This microclimate helps a lot in the balance of crops.”
Healthy forests are critical for wildlife and ecosystems, but they also provide services to people. For farmers especially, these services can help keep land productive and resilient in the face of uncertain conditions. A forest can act as a buffer from the elements, recharging groundwater reserves, preventing soil erosion, shielding crops from extreme winds, and mitigating flooding. Forests also help preserve water quality by filtering nutrient runoff from fertilizers.
Fontana decided to maximize these benefits by restoring additional forest habitat on her property, connecting the span of natural forest on her land to another forest fragment on a neighboring property. As a participant in the Raizes do Mogi Guaçu project—a partnership between International Paper and WWF—Fontana was able to begin the restoration process in late 2019. Copaíba, a local forest restoration organization, has worked with her as part of the Raizes project to prepare the land, plant seedlings, and monitor the adolescent forest to make sure it continues to thrive.
Fontana says that farmers, inherently connected to the land, understand better than anyone how important conservation is. But with a thin profit margin and an overwhelming workload, investing the money and time to restore forest land without help is impractical, if not impossible.
“Most of the time, we are trying to save, trying to manage our crops and our business,” she says. “And sometimes reforestation ends up being put off till tomorrow. So, when we have partners like Copaíba, like WWF, and International Paper, who come to help and make this happen, for us it is essential.”
The parcel of land that Fontana is restoring is small, only a couple acres, but these small patches of restored forests will build up to something impressive. The original goal of the Raizes project was to restore nearly 250 acres in the Mogi Guaçu region. Thanks to additional investment from HP, that target has doubled. And this project is part of something even larger—The Atlantic Forest Pact, a coalition of more than 280 member organizations working to restore 37 million acres. “If everyone can do a little bit,” Fontana says, “there will be a result in the future.”
For Fontana, that result is deeply personal: a thriving business that she will be able to pass on to her daughter. “I think that living in a balance between coffee production and the environment that we live in provides a benefit not only for our family but for all the other people who will enjoy these resources,” she says. “I think this balance is good for the business, good for the family, and good for our soul.”