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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
It’s one of the easiest things you can do to help save the world’s forests. Look for the logo that says FSC® when you buy paper towels, tissues, furniture, or any other products made with materials from forests.
FSC stands for the Forest Stewardship Council®, a certification system co-founded by WWF more than 25 years ago. What it really means is that the product you buy comes from a forest that is responsibly managed. Trees in these forests are grown and harvested according to a robust set of guidelines that, ultimately, benefit the environment and economy.
Some of these guidelines include limiting the number of trees cut down, restricting highly hazardous pesticides, and protecting the rights of Indigenous peoples as well as wildlife habitats.
Forests are essential to our survival. They filter the air we breathe and the water we drink, and so much more. Forests are home to more than three-quarters of the world's life on land. About 750 million people live in forests, including 60 million Indigenous peoples. And more than 1.6 billion people depend on forests directly for their livelihoods.
In 2019 alone, the tropics lost nearly 12 million hectares of tree cover. That's close to 30 soccer fields’ worth of trees every single minute. Every action we take to protect the world’s forests makes a difference.