The Earth is home to a vast trove of natural resources, including air, water, soil, plants, animals, minerals, and land, that together allow humans to live and thrive. However, in our brief time on the planet, humans have overused these resources—clearing forests and grasslands, burning fossil fuels, and destroying ecosystems—with devastating impacts on the long-term health of our planet.  

But there is another way: WWF believes people can both prosper and use the planet’s resources in a sustainable way—balancing basic human needs with the need to conserve the natural environment. A sustainable future ensures we stay within the limits of the planet and provides a strong quality of life for generations to come.  

  • Food

    Growing demands on land and water for food production are exceeding what the Earth can provide. But WWF knows food can be produced in a way that works with nature, not against it. We work to create nature positive food systems that feed people and animals and protect nature, now and in the future. Nature positive food production keeps soil healthy, water flowing, helps store carbon, and provides homes for a range of biodiversity, both above and below the ground.

  • Infrastructure

    By 2030, the amount of infrastructure on Earth could double and significantly alter or damage the natural systems we depend upon. Poor planning, especially for projects in pristine environments, often impacts vulnerable indigenous and local communities. We must make wise choices about what we build and where, involve all those likely to be affected, and pursue sustainably.

  • Corporate sustainability

    WWF works with companies at all stages of their sustainability journey, from reducing the environmental impact of their operations to investing in conservation globally and advocating for climate and nature. Together, we work toward solutions that make a positive impact on places and species. We set a high sustainability standard when working with business because a healthy business needs a healthy planet.