People and Communities
Why It Matters
As the global population consumes more resources than the planet can sustain, it’s often the people who live closest to nature that suffer the greatest impacts.
Growing pressures from mining, oil exploration, large-scale agriculture, and industrial logging threaten the health of ecosystems all over the world, and often have grave impacts for Indigenous peoples’ ancestral and sacred lands.
Overfishing leaves coastal communities struggling to support their families. Climate change, water shortages and soil erosion mean smallholders’ crops fail.
Because these communities are so closely reliant on the natural environment for their livelihoods and their well-being, they often feel the brunt of environmental damage most directly. Yet when empowered, they are often the most effective stewards of their natural resources.
What WWF Is Doing
- Robin Naidoo Senior Conservation Scientist and Lead Wildlife Scientist
- Elisabeth Kruger Senior Program Officer, Arctic Wildlife
- Christopher Holtz Vice President, Earth for Life
- Althea Skinner Lead Specialist, Socially Inclusive Conservation
- Bridgette McAdoo Vice President, Corporate Strategy & Engagement, Freshwater & Food
- Alison Cross Director, Fishery Sustainability