The Markets Institute
Change at the speed of life
Why It Matters
Food production already has the largest environmental footprint globally of any human activity. Over the next two decades, in light of climate change and a growing global population, these impacts are expected to significantly increase—making how and where we produce food in the coming years the most pressing conservation challenge of the 21st century.
The best way to address the footprint of food is to produce more with less by increasing efficiency and productivity while reducing waste and shifting consumption. But no single stakeholder can effect change on their own. All relevant actors, including the private sector, need to change how they think about food and how they collaborate to increase the speed and scale of solutions needed to make a more sustainable future possible.
WWF’s experience has shown that sectors change when stakeholders share a common understanding of issues and trends as well as problems and solutions. They can then better prioritize current and future risks and develop joint strategies to address them. Creating a more sustainable global food system must be a precompetitive process with the private sector working together to develop significant, lasting practices.