Toggle Nav

2017 Fuller Symposium - December 4, 2017

Register Now. It's Free to Attend

Behavior change has not yet been extensively incorporated into conservation practice planning, design, or overall thinking. On December 4, 2017, this year’s Fuller Symposium will bring together a diverse array of experts from the behavior sciences to tackle how we can better integrate behavioral strategies and interventions into conservation practice to produce more effective outcomes for nature.

The event, presented in collaboration with National Geographic, is free and open to the public. It will take place at the National Geographic Society’s Grosvenor Auditorium in Washington, D.C. The symposium will also be streamed live here.

National Geographic Society’s Grosvenor Auditorium

1600 M ST N.W.

M Street Entrance

Washington, D.C. 20036

Get Directions


  • 8:30 AM
  • 9:00 AM

    Welcome and Introduction

    Gary E. Knell, President and CEO, National Geographic Society

    Carter Roberts, President and CEO, WWF-US

Session 1: Tap into Behavioral Science
  • Speakers will define the behavior change problem and highlight the strengths of interdisciplinary behavior research while addressing the gaps of knowledge within the conservation sector.

    Who Put the Monkey in the Driver’s Seat?

    Dr. Dan Ariely - Professor of Psychology and Behavioral Economics, Duke University

    Sustaining Change: Behavioral Science for Conservation

    Nicole Ardoin – Associate Professor & Senior Fellow, Graduate School of Education & Woods Institute for the Environment, Stanford University

    Moderated Discussion

  • Coffee Break
Session 2: Design for Change
  • Speakers will delve deeper into understanding behavior in order to design interventions and evaluate their effectiveness.

    Behavior Change Toolkits: A Systems Thinking Framework for Conservation

    Dr. Jeni Cross - Sociology Professor, Colorado State University

    Behavior in the Wild: How to Tame a Human Being

    Elspeth Kirkman – Senior Vice President, North America, Behavioral Insights Team

    From Theory to Change: Behavioral Insights Driving Conservation Impacts

    Sarilani Wirawan – Director, Rare-Indonesia

    Moderated Discussion

  • Midday Break
Session 3: Set into Action: Lessons Learned
  • Speakers from a variety of sectors, which have comprehensively integrated the behavior sciences into their work, will present case studies on the tactics they use to influence behavior.

    Changing Wildlife Product Consumer Choice

    Gayle Burgess - Consumer Behavior Change Coordinator, TRAFFIC

    Planet as Patient: What Conservation Can Learn from Health Psychology

    Dr. Amy Bucher - Behavior Change Design Director, Mad*Pow

    Using Reality TV and Radionovelas to Change the Way People Cook

    Julie Ipe - Senior Manager for Market Insight and Behavior Change, Global Alliance for Clean Cookstoves

    Moderated Discussion

  • Coffee Break
Session 4: The Impact of Visuals
  • Speakers will discuss how visual communications can build empathy and motivate conservation action, as well as how to measure the changes produced.

    Empathy through Photography

    Ronan Donovan – Wildlife Photographer and Filmmaker, National Geographic Explorer

    Experience on Demand

    Dr. Jeremy Bailenson - Communications Professor and Founding Director, Stanford University’s Virtual Human Interaction Lab (VHIL)

    Media for a (social) Change

    Dr. Beth Karlin - Research Director, Norman Lear Center, University of Southern California

    Moderated Discussion

  • Closing Remarks

    Rebecca Shaw, WWF

  • 6:00 PM