2017 Fuller Symposium Recordings
Behavior change has not yet been extensively incorporated into conservation practice planning, design, or overall thinking. On December 4, 2017, this year’s Fuller Symposium brought together a diverse array of experts from the behavior sciences to tackle how we can better integrate behavioral strategies and interventions into conservation practice to produce more effective outcomes for nature.
The event, presented in collaboration with National Geographic, was free and open to the public. It took place at the National Geographic Society’s Grosvenor Auditorium in Washington, D.C.
Agenda
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8:30 AMRegistration
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9:00 AM
Welcome and Introduction
Gary E. Knell, President and CEO, National Geographic SocietyMarcia Marsh, Chief Operating Officer, WWF-US
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9:15 AM
Speakers will define the behavior change problem and highlight the strengths of interdisciplinary behavior research while addressing the gaps of knowledge within the conservation sector.
Who Put the Monkey in the Driver’s Seat?
Dr. Dan Ariely - Professor of Psychology and Behavioral Economics, Duke University
Sustaining Change: Behavioral Science for Conservation
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10:45 AMCoffee Break
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11:10 AM
Speakers will delve deeper into understanding behavior in order to design interventions and evaluate their effectiveness.
Behavior Change Toolkits: A Systems Thinking Framework for Conservation
Dr. Jeni Cross - Sociology Professor, Colorado State University
Behavior in the Wild: How to Tame a Human Being
Elspeth Kirkman – Senior Vice President, North America, Behavioral Insights Team
From Theory to Change: Behavioral Insights Driving Conservation Impacts
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12:50 PMMidday Break
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1:50 PM
Speakers from a variety of sectors, which have comprehensively integrated the behavior sciences into their work, will present case studies on the tactics they use to influence behavior.
Changing Wildlife Product Consumer Choice
Gayle Burgess - Consumer Behavior Change Coordinator, TRAFFIC
Planet as Patient: What Conservation Can Learn from Health Psychology
Using Reality TV and Radionovelas to Change the Way People Cook
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3:30 PMCoffee Break
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4:00 PM
Speakers will discuss how visual communications can build empathy and motivate conservation action, as well as how to measure the changes produced.
Empathy through Photography
Ronan Donovan – Wildlife Photographer and Filmmaker, National Geographic Explorer
Media for a (social) Change
Dr. Beth Karlin - Research Director, Norman Lear Center, University of Southern California
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6:00 PMEvening Reception
National Geographic Society’s Grosvenor Auditorium
1600 M ST N.W.
M Street Entrance
Washington, D.C. 20036
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