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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
WWF's Nature-Based Solutions Origination Platform (NbS-OP) is an innovative vehicle to drive impact at scale for people, climate, and nature across selected tropical forest landscapes. Supporting a variety of conservation approaches—including protection, improved management, and restoration—the NbS-OP aims to generate quantifiable results in priority landscapes powered by blended finance and shift the global market for transparent, high-quality nature-based solutions (NbS). The NbS-OP will focus on five initial landscapes: the Atlantic Forest (Brazil); the Central Annamites (Viet Nam); Madre de Dios (Peru); the Northern Highlands/Diana (Madagascar); and the Yucatán Peninsula (Mexico).
The latest science and increased attention to the interlinked crises of global warming, biodiversity loss, and human health have triggered unprecedented interest in NbS. Nature is fundamental to human survival and economic prosperity, yet there remains an estimated $700 billion-$970 billion annual funding gap to maintain nature and biodiversity.i If the world is to meet its climate, biodiversity, and land degradation targets, investment in NbS must at least triple in real terms by 2030 and increase fourfold by 2050.
Nature's climate mitigation potential has been especially overlooked: NbS in the land sector could contribute up to 37% of the climate mitigation needed by 2030 to meet the Paris Agreement’s objective of limiting global warming while supporting other societal goals such as climate change adaptation, water provisioning, livelihoods, and biodiversity conservation.ii Diverse opportunities for NbS exist on both protected and working lands, with interventions in forests, mangroves, peatlands, and silvopasture offering some of the largest potential contributions to meet twin climate and biodiversity objectives by 2030.
Additionally, businesses have started to realize their dependencies on climate and nature to secure future commodity supplies and social license to operate. As more and more companies step forward with commitments toward societal net zero—there is growing demand for investment-ready NbS portfolios that lower deforestation and land conversion, improve natural resource management, and support landscape restoration.
WWF is establishing the Nature-Based Solutions Origination Platform (NbS-OP) to create a new model of scaling up, aligning, and mobilizing public and private investments in high-quality NbS under an integrated landscape finance approach.
The platform is aligned with WWF’s Forests Forward corporate engagement program, which guides businesses on everything from sourcing responsibly to supporting landscape efforts with actions like restoration and improved management. The NbS-OP will generate a supply of high-quality landscape investments (i.e., NbS that support landscape and jurisdictional strategies) and link it with diverse funding sources. The platform aims to showcase high-quality interventions that address threats and drivers efficiently; incorporate transparent and equitable governance and benefit-sharing mechanisms; and generate durable impacts for climate, biodiversity, and sustainable development.
The NbS-OP intends to provide a strong alternative to the current NbS market, aiming to demonstrate the feasibility of delivering scaled NbS with multiple benefits. Its process reflects the following core tenets:
The platform is guided by the principles and approaches outlined in WWF’s blueprints for corporate action and high-quality NbS interventions.
The NbS-OP has two main functions:
Design, develop, and implement structures to mobilize finance for high-quality NbS interventions (landscape financial model, blended finance structures)
Transformational impact through connecting landscape origination with funding/financing, quality control of demand & supply side (e.g., technical support on approach)
After demonstrating success in the identified priority landscapes, WWF will seek to expand to additional landscapes and beyond tropical forest ecosystems.
The NbS-OP is working to leverage the growing demand among private and public entities to fund high-quality NbS and to originate and structure a cohort of high-quality NbS investments in five target landscapes.
In each landscape, WWF partners with government and coalitions of local stakeholders to develop tailored strategies for sustainable development; design portfolios of actions needed to implement the strategies; develop a financial model to support implementation; and mobilize a wide range of funders to power activities.
The platform’s monitoring and evaluation framework is designed to enable transparent, effective, and consistent assessment, measurement, and reporting on the impact of interventions in alignment with the unique attributes of each landscape. The platform applies a dual-layered approach that guarantees metric consistency and comparability on an international scale while also giving due importance to the nuances and specificities of individual landscapes.
Team members will begin implementing priority interventions as early as next year, building on NbS activities already underway.
Right now, our team's focus is on:
We are seeking climate leaders to partner with us, provide additional funding, and support thought leadership to raise the bar for NbS. Interested funders should contact us at [email protected].
i State of Finance for Nature: Tripling investments in nature-based solutions by 2030, United Nations Environment Programme, 2021.
iii. "REDD+" refers to Reducing Emissions from Deforestation and forest Degradation in developing countries, as outlined in the Paris Agreement. The "+" refers to other forest-based activities that generate climate benefits, such as sustainable forest management or the conservation and enhancement of carbon stocks.