WWF caught this tiger on camera in Malaysia. While a "camera trap" might sound menacing, it actually does not harm wildlife. The name is derived from the manner in which it "captures" wildlife on film.
WWF is helping companies trace products from origin to the store shelf, measuring the impacts along the way. By exploring solutions like doubling down on existing farmland, rehabilitating degraded lands, and helping consumers become part of the solution, it’s possible to meet this growing demand and still maintain a living planet.
WWF and The Coca-Cola Company are working to protect the Arctic. Building upon Coca-Cola’s support, since 2007, of WWF’s efforts to protect polar bears, together we are working to raise widespread awareness and funds to help protect the polar bear and its habitat.