Projects

The ocean provides a bounty of seafood, supporting hundreds of millions of jobs and feeding billions of people. But roughly a quarter of the fish caught globally is done illegally in the shadows, fueling a black market that exploits wildlife, people, and blind spots in enforcement of laws. A lack of transparency allows rogue vessels and criminal networks to operate undetected and profit off stolen fish, taking money out of the pockets of people who follow the rules and contributing to declines in ocean health. Ending this black-market trade of seafood is good for nature and people but will require an array of proven tools working in tandem, chief among them is traceability.

Centered at Stanford University, the Natural Capital Project is a partnership among WWF, The Nature Conservancy, Chinese Academy of Sciences, University of Minnesota, and Stockholm Resilience Centre. Through pioneering science, cutting-edge technology, and collaborative partnerships worldwide, the Natural Capital Project works to integrate the value nature provides to people into all major decisions.

Research has found that regular outbound Chinese travelers have the highest interest in purchasing elephant ivory despite the ban in China. Their travel gives them access to ivory in some of the destinations most popular with Chinese travelers where elephant ivory is still on the shelves. To achieve the goal of the ban—saving Africa’s elephants—we must curb consumer purchase of ivory outside China.