Together, The Coca-Cola Company and WWF are working to use water more efficiently within the Coca-Cola system and conserve freshwater resources around the world. Because Coca-Cola depends on freshwater supplies, understanding watersheds and how they work is extremely important to its business.
The most basic needs—for both humans and animals—are food, water and shelter. When basic needs are threatened, conflicts arise. In the high mountains of Asia, WWF seeks to reduce human-wildlife conflict through projects like the USAID-funded Conservation and Adaptation in Asia’s High Mountain Landscapes and Communities.
The Natural Capital Project—a partnership among WWF, The Nature Conservancy, University of Minnesota and Stanford University—works to provide decision makers with reliable ways to assess the true value of the services that ecosystems provide.
The 2011 symposium titled “Conservation Forward” brought together a diverse group of conservation leaders and change makers to answer one critical question: What are the most promising new ideas and innovations for effecting conservation?