The Natural Capital Project is a partnership that works to align economic forces with conservation by mainstreaming natural capital into decision making. By developing a scientifically-sound, reliable way to assess the true value of the services that ecosystems provide, WWF works to stop the degradation of the most important places on the planet.
The 2011 symposium titled “Conservation Forward” brought together a diverse group of conservation leaders and change makers to answer one critical question: What are the most promising new ideas and innovations for effecting conservation?
Together, The Coca-Cola Company and WWF are working to use water more efficiently within the Coca-Cola system and conserve freshwater resources around the world. Because Coca-Cola depends on freshwater supplies, understanding watersheds and how they work is extremely important to its business.
Together, WWF and Coca-Cola have piloted projects on sustainable sugarcane cultivation in Australia, Brazil, South Africa, and Honduras, working with sugarcane farmers to align their practices with the Bonsucro Standard.