Camera traps are not the intricate and elaborate devices you might imagine. These innovative conservation tools are in fact nothing more than everyday cameras, armed with infrared sensors that take a picture whenever they sense movement in the forest.
WWF caught this tiger on camera in Malaysia. While a "camera trap" might sound menacing, it actually does not harm wildlife. The name is derived from the manner in which it "captures" wildlife on film.
WWF is helping companies trace products from origin to the store shelf, measuring the impacts along the way. By exploring solutions like doubling down on existing farmland, rehabilitating degraded lands, and helping consumers become part of the solution, it’s possible to meet this growing demand and still maintain a living planet.
Together, WWF and Coca-Cola have piloted projects on sustainable sugarcane cultivation in Australia, Brazil, South Africa, and Honduras, working with sugarcane farmers to align their practices with the Bonsucro Standard.