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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
China's historic ban has significantly reduced ivory sales, but one consumer group—people who regularly travel outside China—have the highest intention of continuing to purchase elephant ivory post-ban. Because so many popular destinations around China, such as Thailand, Vietnam, and Cambodia, have active elephant ivory markets, this is a significant concern. WWF is focusing on these Chinese travelers during their trips to dissuade them from buying elephant ivory.
The illegal elephant ivory trade is driven by transnational organized crime syndicates. They devastate elephant populations and undermine the rule of law, destabilize governments, and promote corruption. Rangers and local communities are often caught in the crossfire of wildlife crime. Around 100 rangers globally are killed annually in the line of duty.
Ending the demand for elephant ivory will reduce elephant poaching and alleviate the strain that poaching puts on local populations and enforcement agents.