Learn more about our impactLearn more about our impact
WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Ooh how beautiful! While rummaging through the souvenir shop for unusual and fun items you come across some of the most interesting jewelry. Wonderful carved necklaces, earrings and rings that look like nothing you've seen before. They are so colorful and smooth and intricately designed. Who wouldn't love one of these.
Might we suggest that you just walk on by. This jewelry may be beautiful and fairly inexpensive, but its beauty comes, in most cases, from the destruction of the world's threatened coral reefs.
Around the world coral reefs and the marine life that they support are being destroyed for food, aquariums, and decorative items like jewelry. Pollution and over-exploitation threaten these vital ecosystems. So help protect and maintain these areas by not purchasing products, like coral jewelry, that comes from the reefs.
The majority of coral in world trade is fished from tropical coral reefs in the Indo-Pacific and from Southeast Asian countries like Indonesia and the Philippines. Some of these reefs are protected, and the coral may have been mined illegally therefore making it illegal for you to bring back to the United States.