TNRC Knowledge Hub - Social norms and behavior change

Image representing TNRC's four focus areas: wildlife, fisheries, forests, and finance

Targeting Natural Resource Corruption

Harnessing knowledge, generating evidence, and supporting innovative policy and practice for more effective anti-corruption programming

Social Norms and Behavior Change

Corrupt behaviors are usually influenced by public norms and attitudes about what is acceptable or required in certain situations, but corruption does not have to be a social inevitability. Cognitive, psychological and social science insights can influence the motivations, attitudes, values, and actions of those engaged in corrupt practices.

“Understanding people and their motivations is key to effecting change.”

Nicola Okes

This page provides information, guidance, and tools for practitioners who seek to integrate social norms and behavioral change approaches into their programming.

Inside this Topic

Addressing corruption through SNBC interventions

1. Social norms and corruption

2. Elements of an SNBC strategy

2.1 Formative research and developing the baseline
2.2 Types of SNBC messages and good practices
2.3 Workplace interventions
2.4 Pre-testing
2.5 Media strategy and media planning
2.6 Evaluation of impact


Image attribution: © / Jen Guyton / WWF; © Brian J. Skerry / National Geographic Stock / WWF; © Georgina Goodwin / Shoot The Earth / WWF-UK; © Hkun Lat / WWF-Aus