Conserve threatened wildlife and wild places to sustain life on Earth
Why It Matters
Saving a Planet of Life
We protect wildlife for many reasons. It is a source of inspiration. It nurtures a sense of wonder. It is integral to the balance of nature. In our work, WWF focuses on saving populations of the most ecologically, economically and culturally important species in the wild. Ultimately, by protecting species, we save this beautiful, vulnerable and utterly irreplaceable planet we call home.
Improving Human Lives
By protecting species, we also protect the essential goods and services that make our lives possible and contribute enormously to human health and well-being — breathable air, clean water, food, fibers, building materials, medicines, energy, fertile soils, climate regulation, transport, and recreational and spiritual values.
The cuddly black-and-white giant panda is a conservation icon and not only because it is WWF’s widely recognized logo. They are reigning celebrities in the handful of zoos around the world where people flock to see them. Numbering around 1,600 in the wild, China is the only country where giant pandas are found. WWF has played an important role in their recovery for over 30 years, ever since we became the first private conservation group to receive an official invitation from the Chinese government in 1978.
A critically endangered population of the Mekong River’s Irrawaddy dolphins became the face of a global campaign to stop a major dam that would also impact local communities and livelihoods. The connection to the “smiling face of the Mekong” influenced more than a quarter of a million people around the world to join WWF in saying no to the Don Sahong dam. This species continues to inspire people to reduce pollution of freshwater sources, improve fishing practices and encourage only sustainable hydropower development.
Helping Populations Thrive
It speaks to the power of the mighty predator that the first-ever global summit on a single species brought together world leaders to commit to a single purpose—doubling the number of wild tigers by 2022. WWF is playing a pivotal role in realizing this ambitious goal, which will ensure the king of the jungle will once again thrive across its range in 13 countries to benefit other wildlife and wild spaces, secure freshwater sources and a future for people too.
What WWF Is Doing
- Robin Naidoo Senior Conservation Scientist and Lead Wildlife Scientist
- Nilanga Jayasinghe Manager, Wildlife Conservation
- Leigh Henry Director, Wildlife Policy, Wildlife Conservation
- Crawford Allan Senior Director, TRAFFIC
- Dennis Jorgensen Bison Initiative Coordinator, Program Officer, Northern Great Plains
- Kristy Bly Senior Wildlife Conservation Biologist, Northern Great Plains Program
- Rachel Kramer Deputy Chief of Party, Targeting Natural Resource Corruption
- Colby Loucks Vice President, Wildlife Conservation Program
- Jan Vertefeuille Senior Advisor, Advocacy, Wildlife Conservation
- Ginette Hemley Senior Vice President, Wildlife Conservation
- Eric Becker Conservation Engineer, Wildlife Conservation Program
- Elisabeth Kruger Manager, Arctic Wildlife
- Dechen Dorji Senior Director for Asia, Wildlife Conservation