Genevieve Poirier-Richards

GENEVIEVE POIRIER-RICHARDS is a seasoned senior corporate executive, growth investor, and board advisor dedicated to transforming leading consumer brands and early-stage ventures into high-growth, sustainable enterprises. Over several decades, she spearheaded marketing strategy, cross-functional operations, and brand innovation for major consumer products at Fortune 500 companies including The Campbell Company, Schering-Plough, and Conoco Dupont. Her leadership consistently drove category disruption and product innovation, earning numerous industry awards. As an entrepreneur, Genevieve founded a fractional CMO practice delivering growth strategies across the consumer, industrial, and technology sectors. She and her husband also co-founded, scaled, and successfully exited a commercial services firm where they continue to serve as Board Advisors. Today, she channels her market expertise into the startup ecosystem, advising brand founders and investing in early-stage growth. A dedicated conservationist, Genevieve actively supports global wildlife preservation, recently observing conservation programs at The Sheldrick Wildlife Trust and The Lewa Conservancy in Kenya. She holds a B.A. in Social Sciences, an MBA in Marketing and International Business, and a graduate diploma in Global Management. Based in Dallas, TX, and Asheville, NC, she continues to enjoy global travel travels with family and friends.