By addressing the “whole of a place”—its ecology, economy, governance, culture, people, and wildlife—WWF helps create crucial and scalable solutions to nature's greatest threats.

Lasting change only succeeds when the needs of people are prioritized in balance with conservation. That’s why we center people in our work—especially Indigenous Peoples and local communities.

Around the world, WWF works with corporations to build smarter, more sustainable and successful supply chains and outcomes.