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WWF

Publications

  • One of the biggest priorities for WWF‚'s wildlife team is to secure time-bound commitments and implementation of elephant ivory bans from three of the largest consumer markets and scale up consumer outreach efforts to reduce desire for elephant ivory. Reducing consumer demand for elephant ivory and mobilizing public support for policy change and enforcement are essential to combating illegal elephant ivory trade.

    In an effort to tackle the challenge of "desire reduction" of consumers, WWF commissioned a guide, Reducing Desire for Elephant Ivory: A Psychosocial Guide to Address Elephant Ivory Consumption that presents a new lens through which to view conservation campaigns and their audiences taking on complex dimensions (psychological, cultural, social, and emotional) of elephant ivory consumption.

    The purpose of the guide is to support efforts that directly address the active market for these goods and to build upon campaign strategies and amplify their effectiveness. In 2017 we would like to pilot this guide with our demand reduction work and with partners.

    Watch: An innovative approach to reducing consumption of illegal products

  • Answers to important questions in regard to the 2016 Plowprint Report, such as: What is the methodology behind the report? Why was it developed? And, What is WWF doing to slow grassland loss?

     

  • Companies are increasingly setting and pursing ‘water balance targets’ as part of their water stewardship strategies. The seeming simplicity of balance goals can be attractive – “we will restore a volume of water equal to the amount our business consumes.” However, the implementation is anything but simple, requiring the development of new quantification methodologies, corporate system guidelines and parameters, and verification and reporting processes. This paper explores the history, challenges and opportunities of water balance targets, and how important it is for such goals to be grounded in the realities of each unique watershed.

  • With massive infrastructure plans threatening all tiger landscapes and risking recent gains in tiger conservation, Asian governments must adopt a sustainable approach to infrastructure planning and construction or drive tigers toward extinction, according to a new analysis by WWF.

     

  • Employee Stickers

  • The current elephant poaching crisis costs African countries around $25 million annually in lost tourism revenue, according to a new study published in the journal Nature Communications. Comparing this lost revenue with the cost of halting declines in elephant populations due to poaching, the study determines that investment in elephant conservation is economically favorable across the majority of African elephants‚' range.

  • This edition of the Asia High Mountains (AHM) newsletter summarizes project-related activities celebrating Snow Leopard Day. Included as a feature is the release of the first snow leopard population count in Bhutan.

  • The Living Planet Report, produced every two years by WWF, is a comprehensive study of trends in global biodiversity and the health of the planet. By providing an overview of the state of the natural world, human impacts and potential solutions, it aims to support governments, communities, businesses and organizations to make informed decisions on using and protecting the planet‚'s resources.

  • An overview of WWF Asia High Mountains Project snow leopard research, community conservation, climate adaptation, and livelihood work at project sites in Bhutan, India, Kyrgyzstan, Mongolia, Nepal, and Pakistan. Also includes a brief overview of WWF support for the Global Snow Leopard and Ecosystem Protection (GSLEP) Program. (18 page Brochure)

  • Snow Leopard poaching and trafficking is revisited 13 years after TRAFFIC's 2003 report on this subject, Fading Footprints: The Killing and Trade of Snow Leopards. This report summarizes range-wide research on snow leopard crime covering the period from 2003-2016 and addresses major information gaps concerning the linkage between retaliatory killing for livestock depredation and the commercial trade in snow leopard parts. (55 page Technical Report)