An innovative approach to reducing consumption of illegal products

Dr. Renee Lertzman talks about a new territory for conservationists: a psychosocial approach to demand reduction. Drawing from cutting-edge psychology and neuroscience, the guide examines how societal and cultural forces combine with individual experiences and emotions to generate a desire for ivory. Redirecting this desire represents a major step toward making the world safe for elephants.

  • Date: March 06, 2017
  • Author: WWF

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