Connected by nature: What unites Americans

Nature plays a vital role in the lives of people across the United States, shaping health, well-being, and cultural identity. It is important to understand Americans' view on nature because these perspectives shape how people value, prioritize and act on environmental issues. WWF's Connected by Nature report, conducted by GlobeScan on behalf of WWF, explores American's relationship with nature. Americans' connections with nature are deeply personal, rooted in family traditions, community identity, and national pride. These insights provide a foundation for action allowing organizations and decision-makers to inspire collective action, build public will, and create lasting change for both people and nature, ensuring nature remains a priority for future generations.