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WWF

Drop by Drop

A person in an aqua tunic wearing a gray headpiece leans over a river with the Drop by Drop report title in red to the left

Drop by Drop is an annual report that showcases how collective action can help address some of the most pressing water challenges facing the global apparel and textile sector. The report illustrates how brands, suppliers, farmers, governments, and local communities are working together across key river basins to improve water stewardship, strengthen climate resilience, and support healthier freshwater ecosystems. Through examples from five major textile-producing regions, it demonstrates shared solutions to shared water problems. Readers will gain insight into how collaborative approaches can help build more sustainable supply chains while benefiting both people and nature.