WWF and ABA Joint Principles for Reducing Materials Footprint and Achieving Circularity

The recycling system in the United States is broken, and we need to create a circular economy that collects all recyclable materials so they can be remade into new products. The linchpin to a circular economy is Extended Producer Responsibility (EPR) on a national scale, and WWF and the American Beverage Association (ABA)--organizations with distinct missions--have aligned behind principles for a consistent and flexible EPR framework in the US.