There’s one day a year when trees around the world receive the extra love they deserve. It’s Arbor Day, which, this year falls on April 28th in the US.
People are encouraged to plant trees on Arbor Day. Or simply take care of trees that are already standing. It’s one of the best things they can do for the environment, given the important role of trees in cleaning our air and water, providing habitat for wildlife, mitigating climate change, and so much more.
For Stacey Locke and Donna Janssen, every day is Arbor Day. They both help their families manage tree farms in Arkansas. These are important tree farms, as they are managed in accordance with the Forest Stewardship Council (FSC) standards—considered by WWF and many others to be the benchmark for responsible forest practices.
Stacey and Donna are at the forefront of a quickly growing movement to increase FSC-certified land in the southeastern US. Known as the “wood basket,” the region is the source of nearly 60 percent of the fiber used to make paper in the US. And most of it comes from relatively small tracts of land, like those managed by Stacey and Donna.
Since 2014, more than 500 landowners in the southeast have followed in their footsteps—for a total of 500,000 FSC-certified acres in the region. WWF and two companies that use the pulp from the land to make paper, toilet paper and other products—Domtar and Procter & Gamble—initiated and support this work.
You can help support forests on Arbor Day, and every day, by purchasing products that have the FSC logo.