Fundraising toolkit
When you stream for WWF, you’re using your platform to protect nature and support a healthier future for people and the planet.
This toolkit has everything you need to get started, from assets to tips to boost your impact and have fun.
If you have any questions, reach out to us at [email protected] or on Discord, Bluesky, or X.
Download streamer assets
We’ve got everything you need to make your fundraising stream a success — from overlays and badges to a how-to guide and sample messaging. Whether you’re pulling an all-nighter or just chatting with your community, we’ve got you covered.
© WWF
© WWF-US / Keith Arnold
Fundraising tips that work
Promote early & often
Start promoting your fundraiser on social media before you go live. Build excitement by sharing your stream schedule and posting teasers. Let WWF know when you're streaming by messaging a mod on our Discord or reaching out through our social channels. You’re also welcome to post your stream in the WWF Discord now-live channel to get more eyes on it.
Offer exclusive content
Tease special moments like behind the scenes clips, themed gameplay, or surprise challenges to keep viewers engaged.
Motivate with incentives and milestones
Incentives and milestones are powerful ways to boost donations and keep your community engaged during a charity stream. Whether you're playing a cozy game, battling it out in a competitive match, creating art, or just chatting — these tools help create fun, memorable moments that connect your audience to your cause.
Bonus Tip: If you hit your goal early, raise it and add more milestones and incentives to keep the momentum going.
Incentives are small rewards you offer in real time when someone donates. They're personal, immediate, and help donors feel seen while keeping things playful and interactive.
Examples of incentives:
$25: Add the donor’s name to your on-screen thank-you wall or stream overlay
$50: React to the donation in a dramatic or silly voice
$75: Let chat choose a filter, sticker, or background effect to add to your cam
$100: Draw something based on the donor’s suggestion
$150: Spin your “challenge wheel” — a pre-set list of fun dares or questions you’re game to do live
Bonus Tip: Choose incentives that match your energy and stream style. You can always swap these for game-specific or art-specific ideas.
Milestones are rewards you unlock when your stream hits a specific donation total. Instead of reacting to each gift, you’re encouraging your whole community to work together toward a shared goal.
Examples of milestones:
$100: Let chat pick your next move, game decision, or art prompt
$250: Take on a challenge picked by chat (e.g., draw blindfolded, swap control styles, sing your next sentence)
$500: Wear a silly costume or themed outfit
$1,000: Host a bonus stream (IRL, nature-themed, or something totally new to your audience)
$2,500: Do a stream inspired by WWF’s mission (visit the outdoors, clean up a park, or share a personal story about your connection to nature)
$5,000–$10,000+: Collaborate with another creator, host a mini-event, or livestream from a meaningful location
Include “stretch” milestones even if you’re not sure you’ll hit them. Your community might surprise you!
Keep it real and keep it you
- Thank every donor, on stream, in chat, or with alerts.
- Talk about your “why.” Share your love for nature, animals, or the planet to inspire others.
- Remind viewers to donate throughout your stream, especially during key or exciting moments.
- Most of all, be yourself and have fun.
Make an impact, share it, and celebrate It
Every livestream fundraiser is a chance to create real change, and that impact doesn’t end when the stream wraps up. Whether you raise $100 or $10,000, wrap up your campaign by thanking your supporters. Post a short video, shout out donors, or share a story about the impact their support is making for nature. Gratitude builds trust and sets the stage for next time.
Share WWF’s work
Help your viewers understand the importance of their support by sharing WWF’s stories, mission, and official videos. You can screen share videos and pictures from the WWF Youtube channel, Instagram, or Tiktok page to educate your viewers on the impact of their donations.
Overlays & widgets
Use WWF streamer assets
Tap into WWF’s official assets, including yearly branding and special event graphics. These can help your campaign feel more connected to conservation and rally your following.
Use chatbots for your donation link
Set up commands like !donate using Streamlabs, Nightbot, or StreamElements to keep your Tiltify link visible throughout your stream.