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Stop Wildlife Crime – WWF PSA Campaign

Behind every piece of ivory—whether it be a full tusk or carved trinket—is a dead elephant. Poachers kill about 20,000 elephants every single year for their tusks, which are then traded illegally in the international market to eventually end up as ivory trinkets. This trade is mostly driven by demand for ivory in parts of Asia.

WWF has created a series of PSAs that focuses on the choices we need to make to protect our planet. Learn more about WWF’s work to stop wildlife crime.