Sun peeks through trees in Borneo tropical rainforest Aaron Gekoski / WWF-US

Our work in action

Read stories about our work on the ground.

Let's talk about nature

A new WWF report explores how deeply Americans value and connect with nature in their daily lives.

  • 84% of Americans love or like spending time in nature

    We are united by the belief that nature plays a vital role in our lives.

  • 73% agree that “It’s a civic duty to take care of nature”

    This connection transcends age, gender, and region.

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How we work

As the world’s leading conservation organization, we work in the most critical landscapes and seascapes on the planet. Together, with partners at every level, WWF builds solutions that address nature loss, create resiliency, and benefit generations to come.