Changing the Nature of Business

Our Vision

We are at a crucial moment for conservation.

Climate change is altering the trajectory of our planet, threatening nature and people’s lives and livelihoods. We are already seeing its catastrophic impacts: freshwater supplies are shrinking, agricultural yields are dropping, forests are burning, and rising oceans are becoming more acidic. As a climate crisis looms, we are also seeing an alarming decline in biodiversity. In just over 40 years, there has been a 60% decline in the world’s populations of mammals, birds, fish, and reptiles.

As the world’s leading conservation organization, WWF is on a mission to build a future where people and nature thrive.

But we cannot do it alone. We need to engage everyone—communities, governments, and companies—to create lasting change.

That’s why we are partnering with some of the world’s leading corporations to meet big conservation threats with an equally big response.

Work With Us

At WWF, we recognize the pressure that business puts on the environment. Our partners also understand that a healthy business depends on a healthy planet. Together, we map a vision that sets a high sustainability standard across a company's entire operations, and well beyond. And when their vision aligns with ours, anything is possible.

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We work hand-in-hand with our corporate partners to reach our shared goals:

Climate

Create a climate-resilient and zero-carbon world for people and nature.

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Food Systems

Produce enough food to nourish everyone in the world while reducing the environmental footprint of food systems.

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Forests

Conserve the world's most important forests to sustain nature's diversity, benefit our climate, and support human well-being.

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Freshwater

Protect the world's freshwater resources and landscapes to support biodiversity and human livelihoods.

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Markets

Identify global issues, trends, and tools around some of the most pressing challenges of our time.

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Oceans

Leveraging private sector action to deliver scalable, durable global oceans solutions.

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Plastic Waste

Reimagine our materials system so that the plastics we discard become plastics we use again.

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Wildlife

Conserve threatened wildlife and wild places to sustain life on Earth.

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Impact Stories

We work with businesses to transform their vast networks of suppliers, partners, consumers, and employees into a powerful force for good.

A force that drives sustainability up and down global supply chains. A force that mobilizes conservation investments in thousands of communities. A force that inspires millions of employees around the globe to champion conservation at work and at home. A force that drives billions of consumers toward greener choices.