Learn more about our impactLearn more about our impact
WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
For 10 days in April, Apple and 24 developers worked together to launch Apps for Earth, a global campaign to benefit WWF and help the planet, one app at a time. Through April 24th 2016, WWF received 100% of the proceeds from participating apps in the App Store via both the purchases of any paid apps and the In-App Purchases created exclusively for the campaign. Apps for Earth raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds.
For the duration of the campaign, the developers of the participating apps, including WWF's own app, WWF Together, featured new content celebrating WWF’s global conservation work in key focus areas: forests, oceans, fresh water, wildlife, food and climate.
WWF is honored to have participated in Apps for Earth and grateful for the support its mission has received.