Fully traceable deforestation-free beef and leather?

The Markets Institute has previously written about the potential for Argentina to differentiate its beef production by making deforestation- and conversion-free production a condition of export based on the country‚'s established traceability systems. A proof of concept conducted by World Wildlife Fund (WWF) and key partners and consultants has now demonstrated the feasibility of this concept, with exports of verifiable deforestation-free beef and leather successfully completed to both the European Union and China.