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WWF

The Next California Phase III: Action and Implementation

Julia Kurnik, Senior Director, Innovation Startups, Markets

Report cover showing crops and a sun low in the sky

WWF’s Next California initiative aims to transition 3% of mid-Mississippi Delta farmland from commodity row crops to specialty food crops by 2034, boosting local revenue, food security, and environmental sustainability. Phase III focuses on implementation through farmer-led innovation, infrastructure, agtech, and investment opportunities.

To learn more, visit our Next California project page.

Previous reports:

Next California Phase I: Investigating Potential in the mid-Mississippi Delta River Region (2020)

Next California Phase II: Preparing for Action (2024)

  • The Next California: Phase III

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