WWF challenged a group of programmers, designers and conservationists to spend a Sunday developing a technology system to help the monarch butterfly at the annual SXSW ECO conference in Austin, Texas. The “hackathon” gave attendees just 24 hours to build an app to help monarchs.
In the most recent migration, fewer of the orange- and red-winged monarchs made it to the end of the journey than ever before. The monarch butterfly population in Mexico was the lowest ever since 1993.
Every year, monarch butterflies mirgrate between 1,200 to 2,800 miles, leaving their summer breeding areas in Canada and the United States to return to hibernation colonies in the forests of central Mexico. To help local communities keep the forest intact, WWF helps establish alternative income-generating ventures, including sustainable mushroom and tree nurseries.