WWF and Apple Pay help the planet during Earth Month

Landscape view of the Rio Grande river with the sun rising in the background and yellow wildflowers in the foreground

World Wildlife Fund is on a mission to build a future where people and nature thrive. But we cannot do it alone. We need to engage everyone—communities, governments, and companies—to create lasting change. That's why we work with partners including Apple, to meet big conservation goals with an equally big response.

WWF and Apple have worked together before with great results—including raising $8 million for WWF's conservation work through the global Apps for Earth campaign.

This Earth Month, Apple is donating $1 to WWF for each purchase made with Apple Pay at an Apple Store, in the Apple Store app, or on their website.* The campaign will run from April 14 to April 22. With the support of leading corporations such as Apple, WWF can continue to make meaningful strides for climate, people, and nature.

*Donations are limited to a maximum of $1 million; Eligible countries include Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Hungary, Italy, Japan, Malaysia, Mexico, New Zealand, Norway, Philippines, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States.