Kimberly Clark and WWF have collaborated to raise awareness of the FSC logo and what it represents. 

On Arbor Day, we celebrate the important role trees play. We are working to increase FSC-certified land in the southeastern US, an area known as the "wood basket." 

Products that carry the FSC logo have been certified to Forest Stewardship Council® standards as having been sourced according to specifi c standards of environmental and social responsibility.

As Arctic sea ice nears its minimum this year, walruses—mostly females and their young—have been forced ashore into crowded haul-outs in Russia and Alaska. The sea ice has again disappeared over shallow feeding areas in the Chukchi Sea.

Family, business and a long-term view of the land

WWF is working to reduce deforestation in Borneo through promoting Forest Stewardship Council (FSC) certification of wood and paper products.

WWF has offered a way for community members to help rehabilitate their forests and earn a living. Our reforestation programs in Indonesia help preserve our most precious wildlife and empower local people.

Large-scale illegal logging in the Russian Far East is threatening the long-term survival of the endangered Amur tiger by destroying the species’ habitat. Around 450 Amur tigers remain the wild, scientists estimate.

Kerry Cesareo, WWF's Managing Director of Forests, discusses how forest stewardship can help protect vulnerable forests from illegal logging, encroachment and conversion to farmland.

Baby orangutan lost in the forest of Borneo is brought to safety.

The FSC label ensures that the products you buy are from forests managed responsibly. And it means a future for both wildlife and people.