Earth Day

The 2017 Earth Day Google Doodle reminds us that even simple actions can make a big impact. By taking smart steps this Earth day, you can help protect and restore our planet, including species and their habitats.

Adopt an animal

Adoption plushes

Make a symbolic species adoption to support WWF's global conservation efforts.


Why Wildlife Conservation Matters

The world’s wildlife is being lost up to 1,000 times faster than the natural extinction rate—a fact that serves as an urgent call to take action to save species and protect our planet’s biodiversity.

We know that conservation works: For the first time in 100 years, tiger numbers are on the rise. And just last year, giant pandas were no longer designated as Endangered.

For more than 50 years, WWF has worked to protect wildlife and their habitats. Working in more than 100 countries, WWF is finding solutions that save the incredible array of life on our planet.